In every sales situation there is a “buyer” and a “seller”. Sales marketing and advertisements suggest the potential buyer ‘needs’ something. Even if the seller doesn’t flat out say “You NEED this”, it’s exactly what they’re thinking. There are

You’ve received phone calls from automotive live chat providers. You’ve read the articles in dealer magazines. You’ve seen the postings on dealer message boards. You’ve made the decision to give the new craze a whirl. Maybe you want to

Chances are, your answer is “no one”. All of your salesmen and business development representatives are snuggled in their beds with visions of dollar signs dancing in their heads. Your dealership doors are locked up tight, but that doesn’t

When it’s time to make the investment in automotive sales leads, the questions we always ask are “how much?”, “how good are they?” and “how many will I get?” While these are all perfectly legitimate questions you should ask,

You’ve received the phone calls from automotive live chat software providers. They give you their pitch, you give them your reasons why you’re not interested, and the call ends. They don’t have a new client, and you don’t have

One of the great achievements in the automotive business is the ability to get repeat and referral business. It’s really great to reap the benefits of a job well done for years to come. However, no business can survive

Understanding The Lead Generation Process The year is halfway through and with this past decade has come much technological advancement. The automotive business’ age-old practices have been enhanced and while some are no longer existent, others have changed completely.

There are literally dozens of choices out there when it comes to automotive sales leads. You can go with vehicle specific leads, special finance leads, or leads generated via direct mail pieces, and now Dealer Chat is actively on

Dealer Chat is the new big thing in dealer marketing. Some dealers hopped right onto the bandwagon and ran with the opportunity to optimize their website traffic.  They saw the benefit in greeting their online showroom visitors just as

If you’re using your dealer websites as a marketing tool, there are certain things that it must have in order for it to serve its purpose. Some of the things that are frequently recommended are contact forms, inventory listings,