If you're like most dealers, you've seen a decrease in the number of leads that your website is generating. The perplexing thing is that sales are, in general, increasing. Does this mean that lead generation is dying?
It’s easy for any company to point to their products and say, “it’s a gamechanger.” We’re no different, but we do have one thing on our side that most do not have: the data to back it up. When
Just about every dealership in North America has seen a decrease in lead form submissions while seeing an increase in sales over the last year. There are many theories behind this trend: people don’t trust forms, they’re calling instead,
There are many people who do not like the “annoying chat box” that appears on dealer websites. Salespeople, managers, and many at the dealership who visit the website tend to not like them. There’s another group of people who
Many dealers are starting to use text messaging as part of their communication attempts with customers. It works wonders when it comes to communicating with leads, but few are seeing the benefits of text when it comes to generating
There are several myths that surround the automotive chat industry. Dispelling these myths isn’t just good for business. It’s important that dealers have internal discussions about how to properly utilize chat to maximize ROI. Let’s take a look at
Everybody wants more leads. It makes perfect sense for dealers to grade their vendors based upon how many leads they can get, the quality of those leads, and the cost of acquiring them. These are all parts of a
It seems only logical to have the sales team take live chat conversations during business hours. After all, they are familiar with your products and generally skilled at getting people in the door and closing deals…
It is important for dealerships to partner with a company with a proven track record of generating leads and selling cars with effective chat strategies.
There is a disconnect in the industry when it comes to alignment of goals. What vendors, OEMs, and dealers want are often completely different. In fact, their goals often clash. One of the most important aspects of our company