There has been a debate that has raged since car dealer website chat first starting becoming a necessity. Should dealers handle their own chat or should they use a chat service? There are compelling reasons for both options.
Before we go into those reasons, it’s important to understand that we offer both methods. We put a great deal of effort and development into making certain that our software is the easiest and most robust for dealers who choose to manage their own chat. We also take pride in having the best-trained operators in the automotive industry. To us, it simply comes down to a question of results and we’ve seen the strongest data coming from dealers who take advantage of our managed chat service.
Here are a few of the reasons that managed chat works better:
- No Gaps – Your website has visitors to it throughout the day, nights, and weekends. Just as our namesake implies, our managed chat service operates at all times, leaving no gaps in operations regardless of when people are visiting your website with questions.
- Experience – As easy as it is for dealers to use our software, they do not have the direct experience with chat that our operators do. They have seen all of the questions and objections multiple times. They know what works and what doesn’t without having to rely on intuition. That experience has been proven to yield exceptional results for our clients.
- Consistency – It takes discipline to “stick to the script” when it comes to chat. Our team of professionals are not affected by circumstances at the dealership the way that onsite chat operators can be. Science has shown that scripts are more effective in chat because they rely on proven statements rather than off-the-cuff quips.
Still not convinced? That’s okay. We have a solution. Our backup chat service empowers dealers with the best of both worlds. Your staff will manage chat when they’re available and our team will kick in when your staff is away. No more unanswered chats during lunch breaks. No more “Chat is Offline” messages at night or on the weekends. Backup chat is ideal for those who want to manage their own but also want the advantage of full coverage 24/7.
As debates go, this is one that will likely never be resolved completely. Thankfully, we have options that appeal to both sides of the argument and everywhere in between.