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Toyota dealer increases web leads by 100% using CarChat 24

February 8, 2011 - 7:01 pm

toyota dealer chat leads

CarChat 24 recently completed a case study with Reno Toyota on the popular Internet Forum – DealerElite.net.  Measuring the results before and after the chat it is clear that adding 24/7 chat to your website works!!

Below, are the Reno Toyota before and after chat numbers.  There was no decrease in the original website lead conversion by adding our auto dealer chat service.  If you are not using chat to increase the lead conversion from your website, you are missing the boat.  you own dealership website is the #1 place to source high converting leads.

Reno Toyota Before Chat Numbers June 2010

  • Website Unique Visitors – 5163
  • Website Leads – 49
  • Site Conversion – 0.94%
  • Sales – 6
  • Closing – 12%

July 2010

  • Website Unique Visitors: 5509
  • Website Leads: 65
  • Site Conversion: 1.2%
  • Sales: 9
  • Closing: 14%

2 Month Dealer Chat Case Study

September 1st – 30th (Final Results)

  • Website Unique Visitors – 5560
  • Total Website Leads Without Chat: 73
  • Lead Conversion % without Chat Leads: 1.3%
  • Total CarChat24 Leads/Appointments/Queries: 94
  • Total Conversion % with Chat Leads: 3.0%
  • Total Lead Conversion % increase: 130%

October 1st – 31st (Final Results)

  • Total Unique Visitors: 5794
  • Total Website Leads without Chat Leads: 90
  • Lead Conversion % without Chat Leads: 1.55%
  • Total CarChat24 Leasd/Appointments/Queries: 80
  • Total Conversion % with Chat Leads: 2.93%
  • Total Lead Conversion % increase: 88.89%
  • Total Chat Lead Sales: 7
  • Total Sales: 19
  • Website Sales % increase: 58.33 %

I want to add chat to my website!


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