Is your website’s chat pulling sales (and website leads) from other sources, especially contact forms? The wrong chat system can cost you money!


Is your website’s chat pulling sales (and website leads) from other sources, especially contact forms? The wrong chat system can cost you money!

We’ve seen a rise in website chat for car dealers where fancy gadgets are popping up to “disrupt”. Without exception, they are more bark than bite.

Should dealers handle their own chat or should they use a chat service? There are compelling reasons for both options.

A fast food hamburger patty and a prime New York Strip are both beef, but that doesn’t mean that they’re the same thing. This principle holds true for dealership chat providers.

Are there really people shopping for cars after hours? Do people really have chat conversations when they know the dealership isn’t open?

Decision makers at dealerships got where they are today because they made good decisions. Chat can be a different story, because it doesn’t fit within the standard paradigm.