Should dealers handle their own chat or should they use a chat service? There are compelling reasons for both options.


Should dealers handle their own chat or should they use a chat service? There are compelling reasons for both options.

A fast food hamburger patty and a prime New York Strip are both beef, but that doesn’t mean that they’re the same thing. This principle holds true for dealership chat providers.

Are there really people shopping for cars after hours? Do people really have chat conversations when they know the dealership isn’t open?

Decision makers at dealerships got where they are today because they made good decisions. Chat can be a different story, because it doesn’t fit within the standard paradigm.

As much as we’d like to say every car dealership in North America should have chat on their website, we realize that it’s not the right fit for everyone…

One thing is certain: there are still plenty of dealers out there missing out on the low-hanging fruit when it comes to website enhancements.