The automotive digital marketing world is not a static one. Things change. It’s the only constant in ours and other industries. Never stop testing…
Dealership Live Chat
How to measure live chat operators
Albert Einstein earned status as one of the smartest minds in history by focusing obsessively on his science, much like our team focuses ENTIRELY on how to generate quality leads with live chat. In a conversation I recently had with an eCommerce Manager at a premium...
Live Chat – How Did We Get here?
Forty-five years ago this month, the very first internet node, or primitive website, was hooked up at UCLA. Three years later in 1972, the first computer-to-computer chat conversation took place. It was nearly 100 years before that when Alexander Graham Bell had his...
Your dealership website live chat business plan
More and more dealers are realizing that an effective live chat strategy is a key puzzle piece for increasing leads and sales from their dealership website – whether they opt for an in-house staff or hosted chat vendor. The scary truth is that many dealers who jump on...
Want to fail at automotive dealer live chat? Try this…
There are numerous ways to build success into your live chat strategy, but if you want the ONE THING that is sure to guarantee embarrassment and failure (not to mention waste time and money), try this: make your guests give you contact information before you (or your...
Use Live Chat to boost CSI and avoid ending up like the dodo – or Mercury
Whether your relationship begins through live chat, walking on the lot, or as a phone up, a commitment to true satisfaction can help ensure your dealership doesn’t go the way of the dodo bird – or Mercury.