We’ve seen a rise in website chat for car dealers where fancy gadgets are popping up to “disrupt”. Without exception, they are more bark than bite.


We’ve seen a rise in website chat for car dealers where fancy gadgets are popping up to “disrupt”. Without exception, they are more bark than bite.

A fast food hamburger patty and a prime New York Strip are both beef, but that doesn’t mean that they’re the same thing. This principle holds true for dealership chat providers.

Decision makers at dealerships got where they are today because they made good decisions. Chat can be a different story, because it doesn’t fit within the standard paradigm.

One thing is certain: there are still plenty of dealers out there missing out on the low-hanging fruit when it comes to website enhancements.

There are certain things that car dealers want for their marketing and there are other things that are requirements. Chat is quickly making the shift from being a luxury item on the grocery list of services to the realm of becoming a necessity.

Everyone is the best… if you ask them. You won’t find a single automotive website chat provider who doesn’t claim to be the best when it comes to generating leads, handling the highest possible chat volumes, or offering software that makes it easier...