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Car Talk, Super Deals and Industry Updates

Poor Chat Leads

Is your live chat generating sales leads or harvesting names?

Posted on August 23, 2014

If someone handed your dealership a list of names and numbers from the phone book and called them chat leads, would you expect to sell cars from it? That is essentially what happens when a dealership website visitor is hustled […]

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Earn

Automotive Website Chat is an Opportunity to EARN a Lead

Posted on August 20, 2014

“If it comes too easily, it might not be worth it.” It’s a truth that becomes clear all-too-often in the automotive industry. The shortcuts that we all encounter often lead us to a fruitless ending. This is true on test drives, […]

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Albert Einstein

How to measure live chat operators

Posted on August 12, 2014

Albert Einstein earned status as one of the smartest minds in history by focusing obsessively on his science, much like our team focuses ENTIRELY on how to generate quality leads with live chat. In a conversation I recently had with […]

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Science at the Keyboard

Why Science Beats Gut Feeling on Dealer Website Chat

Posted on August 10, 2014

One of the things that separates successful dealers from those who fail is having a strong natural sense of intuition, a “gut feeling” about what will work and what will not. From the vehicles that you order to the trade […]

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Managed Chat during hurricanes

Managed chat works during hurricanes Iselle and Julio

Posted on August 08, 2014

As Hawaii braces for a hurricane double-whammy from Iselle and Julio, most operations at car dealerships are coming to a halt. Staff members are focused on protecting their families and their homes, and car shoppers are doing the same, so […]

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Lead Generation

A Great Automotive Chat Solution Will Increase Leads

Posted on August 07, 2014

There are plenty of chat providers in the automotive industry that point to the number of leads they generate, but it’s important to ask a question about them: “Is this chat solution generating more leads or are they simply replacing […]

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CarChat24 live chat

Live Chat – how did we get here?

Posted on August 06, 2014

Forty-five years ago this month, the very first internet node, or primitive website, was hooked up at UCLA. Three years later in 1972, the first computer-to-computer chat conversation took place. It was nearly 100 years before that when Alexander Graham […]

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Trend

Trends Point to Increased Popularity of Chat to Contact Dealers

Posted on August 03, 2014

The numbers are pointing to a very clear trend. People are engaging with businesses in general and, car dealers in particular, through live chat…

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CarChat24 - kids in hot cars

DEALERS: Hot car safety graphic for you

Posted on August 01, 2014

Here is a great graphic from the TODAY SHOW that shows the dramatic temperature rise in cars left in the sun. Many people don’t realize temps can soar as high as 170 degrees or more.

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Scientific Chat Testing

Proven Scripts versus On-The-Fly Chat

Posted on May 05, 2014

There is a misconception in the car business when it comes to the best ways to handle chat. On one hand, you have the scientifically proven and constantly tested scripts that drive customer chats down a path to becoming a […]

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