There are always going to be questions that dealers want answered about website chat whether they realize it or not. Many dealers still view chat as something they either have or not. Savvy, aggressive dealers realize that there are
Based strictly on the data we see from hundreds of dealer websites every day, we are certain that the “annoying” chat prompts on dealer websites work to improve customer service and increase leads. The challenge is in helping dealers
We've seen a rise in website chat for car dealers where fancy gadgets are popping up to "disrupt". Without exception, they are more bark than bite.
There has been a debate that has raged since car dealer website chat first starting becoming a necessity. Should dealers handle their own chat or should they use a chat service? There are compelling reasons for both options. Before
A fast food hamburger patty and a prime New York Strip are both beef, but that doesn’t mean that they’re the same thing. This principle holds true for dealership chat providers. They all have the same base ingredient but
Decision makers at dealerships got where they are today because they made good decisions. Chat can be a different story, because it doesn't fit within the standard paradigm.
One thing is certain: there are still plenty of dealers out there missing out on the low-hanging fruit when it comes to website enhancements.