CarChat24 Blog

Scientific Chat Testing

Proven Scripts versus On-The-Fly Chat

There is a misconception in the car business when it comes to the best ways to handle chat. On one hand, you have the scientifically proven and constantly tested scripts that drive customer chats down a path to becoming a lead. On the other hand, you have the...

Why 24 Hour Live Chat Is Essential

Why 24-Hour Chat is Absolutely Necessary

Depending on who you ask, there are those in the automotive industry who would say that a persistent chat presence is not important. Others would say that it’s imperative. The position of a vendor is often determined by whether or not they offer 24/7 chat. The...

Your dealership website live chat business plan

Your dealership website live chat business plan

More and more dealers are realizing that an effective live chat strategy is a key puzzle piece for increasing leads and sales from their dealership website – whether they opt for an in-house staff or hosted chat vendor. The scary truth is that many dealers who jump on...

Live chat backup option is like a FLU SHOT for your dealership

Live chat backup option is like a FLU SHOT for your dealership

As the leaves fall and the number of dealership staff members missing work for flu symptoms (or their child’s) rises, one way to ensure live chat requests get a quick response is to add a BACKUP option to your dealer chat strategy. Just as a flu shot provides backup...