The automotive digital marketing world is not a static one. Things change. It’s the only constant in ours and other industries. Never stop testing…
CarChat24 Blog
Can You Guess Which Image Generates Significantly More Conversions?
Many dealers and vendors rely too much on guesswork and not enough on scientific testing of website conversions. You shouldn’t have to guess. You should know.
Is your live chat generating sales leads or harvesting names?
If someone handed your dealership a list of names and numbers from the phone book and called them chat leads, would you expect to sell cars from it? That is essentially what happens when a dealership website visitor is hustled into giving up their contact information...
Automotive Website Chat is an Opportunity to EARN a Lead
“If it comes too easily, it might not be worth it.”
Earning automotive leads: When you use chat to help car shoppers, it is an opportunity to gain their trust enough to make them want to do business with you.
How to measure live chat operators
Albert Einstein earned status as one of the smartest minds in history by focusing obsessively on his science, much like our team focuses ENTIRELY on how to generate quality leads with live chat. In a conversation I recently had with an eCommerce Manager at a premium...
Why Science Beats Gut Feeling on Dealer Website Chat
One of the things that separates successful dealers from those who fail is having a strong natural sense of intuition, a “gut feeling” about what will work. When it comes to chat, good ol’ fashioned scientific testing yields the best results.