In an ideal situation, a dealership can focus on both increased traffic and better lead generation on their website, but if budgets are limited, changing to the right chat provider is a cost-effective way to move the needle without breaking the bank.
It is important for dealerships to partner with a company with a proven track record of generating leads and selling cars with effective chat strategies.
There is a disconnect in the industry when it comes to alignment of goals. What vendors, OEMs, and dealers want are often completely different. In fact, their goals often clash. One of the most important aspects of our company is that we have made certain to align our...
We could probably plan a cruise if we got a buck every time a dealership told us their live chat is ‘OK’. We cringe every time we hear it because we know they’re missing deals if they stick with a so-so chat software or managed chat provider. For us, that begs the question, “How many facets of their store are accepted as just ‘ok’?” Sales management? Accounting staff? Service personnel?
The internet has brought the car business into an age of disloyalty. We can do everything we can to keep our customers happy in sales and service, but even our happiest customers have access to the internet and they’re willing to use it. As long as your...
Everyone is the best… if you ask them. You won’t find a single automotive website chat provider who doesn’t claim to be the best when it comes to generating leads, handling the highest possible chat volumes, or offering software that makes it easier...