We could probably plan a cruise if we got a buck every time a dealership told us their live chat is ‘OK’. We cringe every time we hear it because we know they’re missing deals if they stick with a so-so chat software or managed chat provider. For us, that begs the question, “How many facets of their store are accepted as just ‘ok’?” Sales management? Accounting staff? Service personnel?
The internet has brought the car business into an age of disloyalty. We can do everything we can to keep our customers happy in sales and service, but even our happiest customers have access to the internet and they’re willing to use it. As long as your...
Everyone is the best… if you ask them. You won’t find a single automotive website chat provider who doesn’t claim to be the best when it comes to generating leads, handling the highest possible chat volumes, or offering software that makes it easier...
As important as it is to give website chatters the answers that they seek, even more can be accomplished when you utilize chat to answer the questions they haven’t asked yet.
If it seems like more automotive dealers are adding live chat to their websites, it’s because they are. Chat deployment jumped by more than 75 percent…
There have been many shifts in the ways that people communicate. The digital age has made given us options and the last few years have seen people across North America selecting their preferred method of communication. It starts with the phone, of course. Today,...