This isn’t a new topic of discussion by any means but it’s a question that keeps popping up, so we’ll answer it a little differently this time. Chat should be available 24 hours a day, 7 days a week. Period. Many dealerships have been convinced that...
If you’re like most dealers, you’ve seen a decrease in the number of leads that your website is generating. The perplexing thing is that sales are, in general, increasing. Does this mean that lead generation is dying?
There are certain things that car dealers want for their marketing and there are other things that are requirements. Chat is quickly making the shift from being a luxury item on the grocery list of services to the realm of becoming a necessity.
Just about every dealership in North America has seen a decrease in lead form submissions while seeing an increase in sales over the last year. There are many theories behind this trend: people don’t trust forms, they’re calling instead, they’re more...
There are many people who do not like the “annoying chat box” that appears on dealer websites. Salespeople, managers, and many at the dealership who visit the website tend to not like them. There’s another group of people who do like them: your...
There are several myths that surround the automotive chat industry. Dispelling these myths isn’t just good for business. It’s important that dealers have internal discussions about how to properly utilize chat to maximize ROI. Let’s take a look at...