Chat Best Practices

Is your live chat generating sales leads or harvesting names?

Is your live chat generating sales leads or harvesting names?

If someone handed your dealership a list of names and numbers from the phone book and called them chat leads, would you expect to sell cars from it? That is essentially what happens when a dealership website visitor is hustled into giving up their contact information...

Earn automotive sales leads

Automotive Website Chat is an Opportunity to EARN a Lead

“If it comes too easily, it might not be worth it.”
Earning automotive leads: When you use chat to help car shoppers, it is an opportunity to gain their trust enough to make them want to do business with you.

Lead Generation

A Great Automotive Chat Solution Will Increase Leads

There are plenty of chat providers in the automotive industry that point to the number of leads they generate, but it’s important to ask a question about them: “Is this chat solution generating more leads or are they simply replacing what we would have...

DEALERS: Hot car safety graphic for you

DEALERS: Hot car safety graphic for you

Here is a great graphic from the TODAY SHOW that shows the dramatic temperature rise in cars left in the sun. Many people don’t realize temps can soar as high as 170 degrees or more.

Scientific Chat Testing

Proven Scripts versus On-The-Fly Chat

There is a misconception in the car business when it comes to the best ways to handle chat. On one hand, you have the scientifically proven and constantly tested scripts that drive customer chats down a path to becoming a lead. On the other hand, you have the...