There is a disconnect in the industry when it comes to alignment of goals. What vendors, OEMs, and dealers want are often completely different. In fact, their goals often clash. One of the most important aspects of our company is that we have made certain to align our...
The internet has brought the car business into an age of disloyalty. We can do everything we can to keep our customers happy in sales and service, but even our happiest customers have access to the internet and they’re willing to use it. As long as your...
Everyone is the best… if you ask them. You won’t find a single automotive website chat provider who doesn’t claim to be the best when it comes to generating leads, handling the highest possible chat volumes, or offering software that makes it easier...
The automotive digital marketing world is not a static one. Things change. It’s the only constant in ours and other industries. Never stop testing…
Many dealers and vendors rely too much on guesswork and not enough on scientific testing of website conversions. You shouldn’t have to guess. You should know.
If someone handed your dealership a list of names and numbers from the phone book and called them chat leads, would you expect to sell cars from it? That is essentially what happens when a dealership website visitor is hustled into giving up their contact information...