Infographic: Live chat more than meets customer eye

There is much more to adding live chat to a dealership website than just grabbing a dime-store variety add-on and hoping to increase leads and sell more cars. Just like an iceberg, the customer-facing portion is a tiny fraction of what it takes to set up a live chat that boosts sales AND gives the customer a positive experience.

From the website interface to the chat operator console and which staff members or managed provider will take the chats to pre-written response scripts, there are a lot of decisions to be made. Check out this infographic for an idea of what goes into a successful live chat strategy on a dealer website.