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Why Dealer Live Chat Isn’t Working For You

November 12, 2010 - 2:43 am

There are a lot of opinions surrounding the benefits of dealer live chat. Regardless of your personal opinion, one thing is perfectly clear; some dealers are getting a great deal of auto sales leads that are resulting in sales. After all, isn’t that what the bottom line is?

For as many dealers whose conversion rates are increasing from the use of dealer live chat, there are also dealers who install live chat services and see little or no increase of leads, appointments, or sales. Is dealer live chat for them? Are they doing something wrong? Why are some dealers drowning in auto sales leads from chat leads and others can’t catch a bite?

Something to seriously consider is that Dealer Live Chat will not save your dealership. Well, at least not without the correct process in place. Dealer live chat helps to capture website traffic. However, if you aren’t driving traffic to your website, then there probably won’t be as many visitors to actually chat with. It’s crucial to do a quick spot check of your dealer website marketing efforts.

If you’ve got dealer live chat software, it’s also important to know who is working those leads. Are you getting your invoice each month with 50 leads, but your CRM only shows 10? If you have an internal employee working those leads, you may need to keep an eye on how they’re working the leads. Whether they’re chat leads or third party leads, the leads don’t work themselves. They need to be contacted and followed up with appropriately. No lead source is magical. You get just about as much as you put in.

The best way to reap the benefits of having dealer live chat is to find a provider who offers their own staff to cover your website chat leads. Some dealers are concerned about letting someone else handle their chats, but a company like CarChat24 was created by Car Dealers who understand the process. Their scripts are proven effective and their agents are available 24 hours a day 7 days a week to generate auto sales leads even when your dealership is closed.

If you’ve read this far, you’re probably one of those dealers who just can’t buy the whole new-age option for lead generation. Or, maybe you’re on the fence about getting automotive live chat and are looking for the reasons not to. While it ends up being your decision, be sure to consider a few things before making the plunge. Or, if you already have, maybe it’s time to do a spot check and see if you’re really doing everything you can to get the most out of your dealer live chat service. No matter your opinion on this topic, something we can all agree on is that time is money. Are you wasting your money on time not well spent?

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