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With All Of These Automotive Sales Leads, Who Needs Dealer Chat?

October 31, 2010 - 1:55 am

There are literally dozens of choices out there when it comes to automotive sales leads. You can go with vehicle specific leads, special finance leads, or leads generated via direct mail pieces, and now Dealer Chat is actively on the market. With all of these lead choices, how do you know where to put your money? Hopefully, this will help a bit.

 

FactA lead coming from your very own dealer website is of higher quality than any third party lead. This is true every single time. Think about it in a literal sense: Why do people come to your website? – Because they want to buy a car. How do third party vendors get some of their leads? Sometimes from a website product totally unrelated to car sales. It only makes sense that automotive sales leads coming from you website would be of better quality.

 

Fact: Consumers are using the internet to research all information surrounding major purchases. The most significant purchases of our lives are homes and vehicles. Since the birth and advancement of the internet, it’s become easier than ever to research, review, and do everything short of purchase homes and cars online. Know what this means? Customers are coming to your dealer website to look at your inventory. They’re skipping the showroom, and opting for the living room shopping. And why shouldn’t they? Shopping from the comfort of your home? On your own time and own terms? It’s the ideal situation.

Even so, shouldn’t these customers who desire at-home-shopping get the same treatment as the customer that wanders into your showroom? Would you ever let anyone come into your showroom and leave without asking a few questions, or at the very least, greeting them? I sure hope not? You never leave your open dealership showroom, so you also should have your online showroom staffed with friendly, knowledgeable representatives to meet and greet your dealer website traffic. Dealer Chat enables you to do that and capture all of the sales leads that visit your site.

 

Fact: Customers shop when it’s convenient for them. Not necessarily when your dealership is open. Growing up, it was common for my parents to do their automotive shopping on Sundays. In New Jersey, car dealers were closed on Sundays, and there were no “pesky salesmen” to hound you. Consumers still shop when the dealership is closed, only it’s a bit more convenient now because they can shop at your dealership at 9AM on a Monday morning, or at 2:45 AM when they get off from their grave shift.

Third party car leads claim instant delivery to your e-mail box. This is truthful. However, who is working your leads at 2:45 AM? Chances are they sit on the fax machine or in your e-mail box until the morning.

If the customer has a question, who’s going to answer your phone at 2:45 AM? The answering machine? Does the answering machine answer any and all questions that may arise? Fully-staffed, Live Dealer Chat takes the schedule inconvenience out of the picture and provides quality customer service 24 hours a day, 7 days a week. Even when your physical showroom is closed, your online dealership’s lights are on, and intelligent representatives are ready to capture those late night visitors and convert them into affordable, quality automotive sales leads.

Whatever the reason is that you haven’t adopted Dealer Chat into your list of lead sources, it’s important that you realize how much you’re missing out on. If you have a website, people are coming to it. More so, people are coming to your website because they’re interested in what you have. Each visitor to your website is an automotive sales lead and a potential sale. Stop missing opportunities, and hop on the dealer chat bandwagon. Your salesmen (and customers) will thank you.

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