People are preaching the benefits of Auto Chat Software in dealer magazines and on different websites all over the internet. You can’t deny the benefits of having auto dealer chat software on your site as it does allow you to interact with potential customers in an effective way. But once you decide to get dealer chat on your website, which dealer chat provider do you go with? With all of the available dealer chat vendors available, which is the best for you?
The purpose of this article is not to knock or offend any of the available dealer chat vendors. They all provide great services. It’s the details that make all of the difference. While one dealer might be best suited for one vendor, another may be suited for another auto chat software provider.
Before choosing a dealer chat vendor, there are a few things you should know:
What is your budget?
Of course you’re looking for a maximum ROI. However, you can’t go in thinking you want to spend close to nothing on a service that is going to bring in business to your dealership. Having the auto chat software will enable you to bring in more leads and more sales. You’re going to have to invest something. At the same time, there are company’s out there who may overcharge for the services that you’re getting. Have a legitimate, accurate idea of what you’re looking to spend. This way you can try and stay within your dealership’s budget.
How much involvement do you want your dealer chat vendor to have after the installation?
Believe it or not the support of dealer chat vendors doesn’t always end right after they get your dealer chat function set up. After the auto chat software, some providers will offer to handle your off-hours chats. This ensures when your dealership is closed, chats can still be answered. Other vendors offer to handle all of your chats so you don’t have to hire more man-power to answer the chat conversations. There are many options that are available, so be sure to know if you want to handle your own chats, or If you want the fully-trained staff of the dealer chat vendor to handle your chats. CarChat24 is an example of an auto chat provider who handles all of the incoming chats for you with their highly trained staff.
What Will Your Online Hours Be?
Just as with any company business plan, you do need to know how late your online hours in your showroom will be. When your dealership doors are closed, your online site will still be open. It would be a good idea to consider having overnight coverage on your site. If so, it would be worth while looking into a dealer chat vendor whose auto chat software package offers overnight coverage from their staff. If you do decide to go this route, don’t be afraid to ask for copies of the scripts that are utilized, or ask if the staff is trained. There’s nothing wrong with knowing how your leads are being handled when you aren’t there.
When it comes to dealer chat vendors and their auto chat software there isn’t one solid answer of who is best. It isn’t a Pepsi or Coke kind of question. There are many factors, questions, and ideas to consider before making the commitment. One thing is for certain, if you do have a dealer website, you absolutely need dealer chat software, or else you’re missing out on countless opportunities for more sales.