Making a decision to have auto dealer chat on your website is considered by many successful dealers to be a great one. It enables you to interact with your website traffic and get a feel for what your visitors are looking for. It isn’t enough to just have the software on your website, however. In order to generate high quality car sales leads, you have to know how to use auto dealer chat.
You’ll need to decide who will be handling the leads that are generated from your auto dealer chat. Will it be your salesmen? Will it be your internet department?
Whichever way you go, the Auto Dealer Chat leads will be delivered to your inbox or CRM. Someone must be responsible for these leads. Whoever it is, they need to realize that these leads must be worked quickly.
Think about it; if you’re engaging in a chat with a visitor online, where are they? They’re in front of their computer, usually at home or at work. If a lead is delivered to you with a contact number, it is essential to make every effort to contact that lead as soon as possible.
Also something to consider is how many hours will you dedicate to auto dealer chat? Will you only have it activated during business hours when people are available to work the leads? While this is a logical approach, you may want to consider that car sales leads can and will be generated in the overnight hours.
A large percentage of people utilize their computers after business hours. Most of your website visitors work all day, and their online shopping time may be restricted to the evenings or weekends. Is your dealership open 24 hours? Of course not! But capitalizing on these leads is just as important as those who come to your site at 3PM in the afternoon.
Some auto dealer chat providers offer 24/7 fully staffed chat coverage. This way, even when your dealership closes its doors for the night, your website is still being monitored. Companies like CarChat24 utilize proven effective scripts while generating car sales leads around the clock.
As beneficial as Auto Dealer Chat is, it isn’t just a cut and dry decision. There are a lot of factors to consider before you launch your campaign. A good auto dealer chat provider will assist you in exploring what works best for you in order to produce the highest quality car sales leads for your money.