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Increase Lead Conversions On Your Website With 24-7 Live Chat While Reducing Site Abandonment

October 29, 2009 - 10:10 pm

Zenith BPO
Source: Zenith BPO

Internet marketing is truly amazing and the lifeblood of many businesses today but if you want to really get the most out of your website sales you should definitely consider adding live chat services. The one thing that websites lack is personal contact but that is no longer the case when you shore up your site with a live chat service. Think about it, you wouldn’t open your business without having your sales or customer service staff in place, yet you have a website that is open 24 hours a day, 7 days a week, 365 days a year.

By incorporating a service like this on your site you can increase your business exponentially by being able to offer your customers and potential customers a personal point of contact 24 hours a day. Your customers will be able to instantly chat in real time with an actual person trained to provide information on your products or services. That kind if interaction is key to customer retention and the converting of visitors to your site into customers.

The very first thing that live chat support does is ensuring customer loyalty. When your customers know they can log onto your site and have their questions answered by a real person, they are more likely to continue to do business with you now and into the future. Any business manager knows that customer retention is as important as mining for new customers. Having someone available to tend to your customers can change the whole landscape of your online business. Then, of course, is the lead conversion aspect.

When a casual visitor comes to your site he/she is more likely to buy from you if they see you have someone ready to attend to their needs on their time schedule. With a static site where there is no one to give the extra push, that same visitor will have to click around your site looking for the information they want and maybe they will find your Contact Us Form, maybe they’ll even fill it out in hopes that someone will get back to them in a few days! We all know that the more clicks someone has to make to get their information the higher percentage of site abandonment. The new customer you spent money on getting to your site may now leave and go to another site.

On the other hand we also know that the more time someone spends on your site, the more likely they are to become a customer or refer someone else to your site. How do you get the best of both worlds of giving your customers the info that they are looking for without them abandoning your site but at the same time having them spend more time on your site? By utilizing a live chat service your customers and potential customers can get their questions answered, the info they are looking for and will spend more time on your sites and be glad they did. Live chat services have come a long way since Web 2.0 brought together the world in an easy to use people friendly platform. Not only can a live chat agent give information and answer questions, they can also be trained to sell your products and convert curious visitors on your website into paying repeat customers. It’s a great fit; a way to retain your current customers and also gain new ones.

It doesn’t matter what business you are in real estate, online auctions, automotive services or anything else you can think of, live chat services can make a big difference. If your customers know they can visit your site and get the answers they need from a live person in real time then they will be much more likely to visit your site over a competitor who doesn’t offer chat services. That translates into customer retention, the gold standard of a well respected business. Speaking of which, if a visitor is just looking around and finds that you have live chat available they are more likely to stay on your site, ask questions and hopefully buy something. Your chances of sales conversions increase immensely IF you provide a live chat agent to attend to your website 24/7.

Your website is the lifeblood of your business today and having live chat services just ensures you will get the most out of your presence in cyber-space. Return on investment is everything and live chat operators provide a return that is extraordinary. The cost of live chat operators is very negligible and in most cases pays for itself in the first sale. Don’t take chances, look into having live help on your site and get everything you can from doing business online.

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