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How to Get More Quality Auto Sales Leads

November 10, 2010 - 2:42 am

In order to get quality customers into the doors of your dealer showroom, you first have to get quality auto sales leads. What if we told you that with a simple shift of focus, you could dramatically increase your automotive sales leads? Not only that, but a simple shift could potentially increase your conversion rate as much as 50% within a month. What’s the secret?

Auto Dealer Chat.


What is auto dealer chat?

You might know it as website chat or live chat, but the premise is exactly the same. Auto dealer chat enables automotive dealers to convert more of their existing website traffic from hits into qualified sales leads.


How does auto dealer chat work?

Many chat providers have different ways of handling their services. Some offer you the software so that you can have a designated person in your dealership manage the chat conversations. Other companies take a more hands on approach and offer a fully-staffed chat service. Some of these services are even offered 24 hours a day, 7 days a week. This way, whenever your dealership is closed, your specialized auto dealer chat team is busy producing leads.

Whenever someone lands on your site, they will be greeted with a friendly ‘hello’ and made aware that someone is there to help them. This cuts down on phone calls to your dealership with questions that can be answered within a few seconds by a trained member of the staff.


How is auto dealer chat better than third party lead sources?
If you really think about it, this answer is pretty obvious. Third party lead sources get their leads from pre-determined websites. Some are websites that might not even be targeting people in the market for a vehicle. Maybe someone was filling out a survey and clicked “Yes” to “Maybe being interested in a vehicle within the next 6 months”. One may argue that you could talk this auto sales lead into a car sale, but the chances are slim.

Think about why people come to your dealership’s website. What reasons do you think they’re there? They’re there because they want to be there. They’re there because they’re interested in what you have!


What can auto dealer chat do for my dealership?
It can do everything, or nothing, depending on how you approach it. Just getting auto dealer chat software isn’t enough. You have to supply a staff to monitor the chats, or select a company that has a fully trained staff. You also need to decide who will work the leads. Will it be you, your general manager, or maybe your BDC? Whoever it is, you need to be sure you’re on top of these leads. Remember, they’re real live visitors who are ready to buy!

What we’re trying to say is that auto dealer chat is an excellent source to help generate higher quality car sales leads. It’s one of the best ways to ensure your dealership’s success.

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