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Choosing A Car Dealer Chat Company: What You Need To Know Before Signing The Dotted Line

March 8, 2011 - 2:53 am

Choosing a car dealer chat company might be a bit easier if there was only one provider. On the contrary, there are a decent amount of dealer chat support service providers available. Each has their benefits, and with several competitors in the market, you need to know exactly what you will be getting when you sign the dotted line.

Right off the bat, it’s important to note the specific terms and conditions for each car dealer chat company that you decide to go with. Some provide month-to-month service, while others require a contract. Be sure to get all of that information before you make your informed decision

Also, some dealer chat support service provide true 24/7 live chat service. CarChat24, an American and Canadian live chat provider offers a fully-staffed BDC option. They provide you with the dealer chat software and with the manpower to answer the chats and interact with your website leads.

When choosing a Dealer Chat Support Service, you will want to put a lot of thought into who is going to be working these leads. If you’re having an in house business development team or internet department dedicated to working these leads, or if you’re having a fully-staffed chat provider, the leads will need to be worked.

Once you get a lead delivered to your inbox time is of the essence, so you must act quickly on contacting that sales lead. If you do not develop a sure-fire method to working these leads, then you may not see the increase in conversion that you’re expecting. For that, you cannot blame the car dealer chat company. It’s one thing to not be getting any website leads, it’s another to be getting them and not working them in a timely manner.

“Aren’t all dealer chat support services the same?” This a question that I see often in networking circles. The answer I always give is “Are all car dealers the same? Do they sell the same cars? Are they located at the same lot? Do they have the same employees? Of course, the answer is ‘no’. Just as no dealer is alike in their different policies and procedures neither are car dealer chat companies.

No one provider is necessarily better than the other. It’s important to reach out to each potential live chat software provider and speak to a sales representative. Get all of your questions answered and make sure you’re making the most informed decision for your specific dealership. If you do not have an internet department, or you don’t want to hire additional people to manage your live chats, a fully- staffed dealer chat support service may be the answer.

If you’re looking for coverage on your website overnight, when your dealership isn’t open, a chat provider who provides 24/7 coverage may be in your company’s best interest. This will help to ensure that all website visitor’s questions are answered.

With the surge of social media and the amount of time people spend online shopping, it is essential that you have a dealer chat support service. If you don’t have one, act quickly because the quicker you act, the faster you’ll be capturing more car sales leads. However, don’t just be quick; do a thorough investigation into each Car Dealer Chat Company and go with the one that best suits your needs.

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