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Automotive Internet Marketing Success Cannot Be Measured By Website Hits Alone

July 18, 2011 - 3:02 am

Car dealers know the importance of automotive internet marketing. Marketing has come a long way since 20 years ago when brochures and word of mouth were the keys to getting the word out about your dealership. Times have changed, and dealers now understand the importance of having their own website.

It makes sense, doesn’t it? If so many people are online, gathering information and making purchases, then you should have your own online location for people to visit. Just as physical store locations have cashiers and customer service reps, so should your dealer website.

The idea of Dealership Chat isn’t new by any means. A live chat function has been available for several years and has been utilized on car dealer sites as a means for them to capture more leads. Now dealership chat is the driving force behind successful automotive internet marketing.

Think about it. A large amount of your internet marketing efforts might be from advertising on Google or online message boards. Both of these are great ideas, depending on what your own specific needs are. Let’s say you have the best automotive internet marketing campaign alive. People are coming to your site, looking at your product.

Is this a story of success?

Bringing someone to your site is only half the battle. The next step is to establish a rapport. You cannot just simply allow them to come to your site and leave, and count it as a “hit” or a “unique visitor”. In order to achieve the maximum ROI, you need to convert this visitor into a sale.

How do you do it?

One way is dealership chat. With dealership chat you can accurately measure your automotive internet marketing campaigns and you can gauge the reason why folks are coming to your dealer website. Are they coming because they’re looking for a car? Are they coming because they need service? Do they have a more specific question?

Dealership chat enables you to interact with your potential customers and make it an enjoyable experience for them right off the bat. Personally, when I walk into a store and I’m not greeted, I feel a bit unwelcome. If your website visitor wants to engage with someone, inquire about something specific, or receive help navigating your site then they’ll be glad you have a dealership chat option on your site.

At the end of the day, Automotive Internet Marketing is what drives people to your website. Having a dealership “Chat with Us” option will help you capture every potential customer and maximize your ROI.

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