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Auto Dealer Chat Software Can Increase Car Sales

January 30, 2013 - 5:01 am

Gone are the days you throw up an expensive auto dealership website and count on car sales prospects being wowed into filling out a “contact” form. The internet is a dynamic communication platform, and to connect with car buyers you must offer an interactive experience powered by Customer Service Software that leverages live web chat. Internet pioneer and web guru Marc Andreessen (Netscape / Firefox designer) explains it best: “People tend to think of the web as a way to get information or perhaps as a place to carry out e-commerce. But really, the web is about accessing applications.” The best Auto Dealer Software application to grow auto sales is a comprehensive dealer website live chat solution.

Depend on Customer Service Software to grow sales of new and used cars

Auto Dealer Software can take a generic online car shopper experience and turn it into the first step in an interactive consultative sales process that modern auto buyers have come to expect. Whether an automotive prospect lands on your dealership website to search for general information or is looking for a specific vehicle in your online inventory, you can raise the bar on your competition with Customer Service Software that lets you interact with buyers about car sales, auto service, or auto parts inquiries. These interactions can not only take more than 60 percent of chat queries and turn them into high-potential leads, but can also boost auto dealership CSI and bottom line profits, as well.

Use live website chat software to increase auto leads

Some statistics show that the typical car buyer will only physically visit two or fewer dealerships to shop for a vehicle. Car dealers can springboard onto this list by finding a way to engage website visitors early and often with a comprehensive Dealership Website Live Chat Software application that is staffed by dealer staff or a specially-trained team of operators who are available 24 hours a day, seven days a week.

Live chat can increase CSI scores and improve web reviews

When a customer has a problem with a dealership sales or service experience, someone needs to hear their complaint as soon as possible to begin the resolution process and protect the dealership from a bad survey or – even worse – bad web review. Your valuable client won’t have to wait until the next day to get some satisfaction that the dealership is listening. This is a much better solution than hoping they fill out a website contact form and refrain from negative online review or CSI survey until someone can respond during business hours.

In the Web 2.0 era, auto dealers who want to increase sales leads and grow auto sales can implement Auto Dealer Software applications and convert more visits into new or used car deliveries.

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