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4 Things To Consider Before Picking Which Auto Sales Leads To Purchase

March 8, 2011 - 2:54 am

There are hundreds of providers of auto sales leads choosing the best isn’t always a simple point and click. There are some important things that you as the internet department manager should consider before signing that contract.

1. How long has the lead source been around? It’s true; some cutting edge lead source providers are brand new. However, longevity is a decent way to determine if a lead source has had a proven success record. This is especially important when it comes to selecting a provider of auto dealer chat. Other companies like CarChat24 have been around for quite some time and are all very successful.

2. What type of leads are you looking for? The brilliant answer to this question is “good ones”. You have to think a little further into this. There are several categories of auto sales leads; vehicle specific, credit leads, and auto dealer chat leads are some of the most popular. If you are a used vehicle franchise, vehicle specific leads may be a good selection. Do you have great banks that are lenient in lending? Sign up for some credit leads. Do you have a website that you spend time and money on order to attract people? Are you not seeing any return on that? Give auto dealer chat a try.

3. How much money are you willing to spend? The age old adage is true: you only get what you pay for. In most cases, auto sales leads can be anywhere from $12 to $40 a piece. If you only want to spend a specific amount each month, then ask for a lead cap – when a provider cuts off your leads when you reach a predetermined number.

4. Ask questions – Treat the search for auto sales leads just as you would if you were purchasing a vehicle. Ask about their bad lead policy; can you get a refund on bad leads? Crunch numbers, know what you want and tell the provider what you’re looking for. Together you can come up with a plan that works for you. Whether they’re credit lead providers or auto dealer chat providers, they want to hear your questions; they want to give you quality sales leads. Tip: Have your last few months of sales/conversions available. Ask how they can improve them.

Shopping for auto sales leads isn’t a walk in the park. You should arm yourself with the ammunition and information that you need to get the best auto sales leads for your money. Whether you’re looking for leads to sell those hundreds of used vehicles on your lot, leads to attract people with less than perfect credit, or to interact with your website traffic using auto dealer chat leads; be sure you know what you want, how much you want to spend, and don’t be afraid to ask you potential source questions. If you’re spending money, be sure it’s spent in the best way possible; on auto sales leads that will help connect you with people and sell more cars.

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