There are many people who do not like the “annoying chat box” that appears on dealer websites. Salespeople, managers, and many at the dealership who visit the website tend to not like them. There’s another group of people who

Many dealers are starting to use text messaging as part of their communication attempts with customers. It works wonders when it comes to communicating with leads, but few are seeing the benefits of text when it comes to generating

There are several myths that surround the automotive chat industry. Dispelling these myths isn’t just good for business. It’s important that dealers have internal discussions about how to properly utilize chat to maximize ROI. Let’s take a look at

We could probably plan a cruise if we got a buck every time a dealership told us their live chat is ‘OK’. We cringe every time we hear it because we know they’re missing deals if they stick with

The internet has brought the car business into an age of disloyalty. We can do everything we can to keep our customers happy in sales and service, but even our happiest customers have access to the internet and they’re

Everyone is the best… if you ask them. You won’t find a single automotive website chat provider who doesn’t claim to be the best when it comes to generating leads, handling the highest possible chat volumes, or offering software

As important as it is to give website chatters the answers that they seek, even more can be accomplished when you utilize chat to answer the questions they haven't asked yet.

If it seems like more automotive dealers are adding live chat to their websites, it’s because they are. Chat deployment jumped by more than 75 percent…

There have been many shifts in the ways that people communicate. The digital age has made given us options and the last few years have seen people across North America selecting their preferred method of communication. It starts with

The automotive digital marketing world is not a static one. Things change. It's the only constant in ours and other industries. Never stop testing...