{"id":3690,"date":"2016-02-06T13:41:55","date_gmt":"2016-02-06T18:41:55","guid":{"rendered":"https:\/\/www.carchat24.com\/?p=3690"},"modified":"2022-05-01T15:26:39","modified_gmt":"2022-05-01T19:26:39","slug":"quality-managed-chat-shouldnt-require-a-super-bowl-budget-battle","status":"publish","type":"post","link":"https:\/\/www.carchat24.com\/blog\/chat-best-practices\/quality-managed-chat-shouldnt-require-a-super-bowl-budget-battle\/","title":{"rendered":"Quality Managed Chat Shouldn\u2019t Require a Super Bowl Budget Battle"},"content":{"rendered":"

ROI and Sold Units are like a high-powered offense<\/h2>\n

\"CarChat24<\/a>
\nEvery day in car dealerships there is an epic battle for allocation of dollars, and picking a quality live chat provider doesn\u2019t have to be as stressful as getting tickets to the Big Game<\/strong> – or as expensive. Facility and staffing expenses grind like a line of scrimmage battle for the bottom line, while every vendor in town bangs on the door and burns up the phone line trying to get to the dealership checkbook like a linebacker trying to separate the quarterback from the ball.<\/p>\n

\"CarChat24-ROI\"<\/a>The list runs the gamut from cleaning services and billboards in the material world to automotive classified ad sites and chat providers (that\u2019s us) in digital marketing space. Dealers and general managers have to choose every day whether to focus on the cost or expense<\/strong> of a product, or focus on Return on Investment<\/strong> based on sold units. Kind of like Denver\u2019s defense worrying if Cam Newton is going to throw the ball or run for a first down.<\/p>\n

This ROI versus cost is a stadium-worthy battle in every form of marketing. Dealers\u00a0have to decide whether to use a DealerOn<\/a> website or stick with the factory\u2019s VinSolutions options. Pick Netsertive or AutoFusion to boost website traffic with SEM? TrueCar<\/a> or not TrueCar? And then there\u2019s the decision to trust CarChat24 with its scientific research and next-gen SignalR<\/strong> <\/a>mobile chat technology. A focus purely on cost can quickly lead to dollar-store quality support – and results, while a close look at ROI based on SOLD UNITS can quickly shed light on the excellent VALUE of managed chat from CarChat24.<\/p>\n

\"signal
\nIn addition, there are measurable benefits for fixed operations with leads for the parts and service departments that are akin to a quality special teams squad. A well-trained chat operator<\/a> can enhance defense of a dealer\u2019s bottom line by protecting CSI scores with a live person to interact with website shoppers around the clock, like Michel Oher protects Newton\u2019s blind side.<\/p>\n

Choosing a live chat provider<\/a> shouldn\u2019t be as challenging as drawing up a defense for Newton, but you definitely want a company with a proven record of performance like Peyton Manning. Call or chat with us today to learn how CarChat24 can boost dealer website leads by as much as 60 percent or more.<\/p>\n","protected":false},"excerpt":{"rendered":"

Every day in car dealerships there is an epic battle for budget, and choosing a quality live chat provider doesn\u2019t have to be as stressful as getting tickets to the Big Game\u2026<\/p>\n","protected":false},"author":3,"featured_media":3693,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[234,147,151,252,251,180],"class_list":["post-3690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chat-best-practices","tag-dealer-websites","tag-live-chat","tag-managed-chat","tag-roi","tag-super-bowl","tag-website-chat"],"yoast_head":"\nQuality Managed Chat Shouldn\u2019t Require a Super Bowl Budget Battle<\/title>\n<meta name=\"description\" content=\"Every day in car dealerships there is an epic battle for budget, and choosing a quality live chat provider doesn\u2019t have to be as stressful as getting tickets to the Big Game\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.carchat24.com\/blog\/chat-best-practices\/quality-managed-chat-shouldnt-require-a-super-bowl-budget-battle\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quality Managed Chat Shouldn\u2019t Require a Super Bowl Budget Battle\" \/>\n<meta property=\"og:description\" content=\"Every day in car dealerships there is an epic battle for budget, and choosing a quality live chat provider doesn\u2019t have to be as stressful as getting tickets to the Big Game\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.carchat24.com\/blog\/chat-best-practices\/quality-managed-chat-shouldnt-require-a-super-bowl-budget-battle\/\" \/>\n<meta property=\"og:site_name\" content=\"CarChat24 Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CarChat24\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-06T18:41:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-01T19:26:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.carchat24.com\/blog\/wp-content\/uploads\/2016\/02\/CarChat24-football-graphic-SM.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"360\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nick\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CarChat24\" \/>\n<meta name=\"twitter:site\" content=\"@CarChat24\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nick\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.carchat24.com\\\/blog\\\/chat-best-practices\\\/quality-managed-chat-shouldnt-require-a-super-bowl-budget-battle\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.carchat24.com\\\/blog\\\/chat-best-practices\\\/quality-managed-chat-shouldnt-require-a-super-bowl-budget-battle\\\/\"},\"author\":{\"name\":\"Nick\",\"@id\":\"\\\/#\\\/schema\\\/person\\\/b820d0981564534a7b1e1c3a6cdf7bd4\"},\"headline\":\"Quality Managed Chat Shouldn\u2019t Require a Super Bowl Budget Battle\",\"datePublished\":\"2016-02-06T18:41:55+00:00\",\"dateModified\":\"2022-05-01T19:26:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.carchat24.com\\\/blog\\\/chat-best-practices\\\/quality-managed-chat-shouldnt-require-a-super-bowl-budget-battle\\\/\"},\"wordCount\":407,\"publisher\":{\"@id\":\"\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.carchat24.com\\\/blog\\\/chat-best-practices\\\/quality-managed-chat-shouldnt-require-a-super-bowl-budget-battle\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.carchat24.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/02\\\/CarChat24-football-graphic-SM.jpg\",\"keywords\":[\"dealer websites\",\"live chat\",\"managed chat\",\"ROI\",\"Super Bowl\",\"Website Chat\"],\"articleSection\":[\"Chat Best Practices\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.carchat24.com\\\/blog\\\/chat-best-practices\\\/quality-managed-chat-shouldnt-require-a-super-bowl-budget-battle\\\/\",\"url\":\"https:\\\/\\\/www.carchat24.com\\\/blog\\\/chat-best-practices\\\/quality-managed-chat-shouldnt-require-a-super-bowl-budget-battle\\\/\",\"name\":\"Quality Managed Chat Shouldn\u2019t Require a Super Bowl Budget Battle\",\"isPartOf\":{\"@id\":\"\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.carchat24.com\\\/blog\\\/chat-best-practices\\\/quality-managed-chat-shouldnt-require-a-super-bowl-budget-battle\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.carchat24.com\\\/blog\\\/chat-best-practices\\\/quality-managed-chat-shouldnt-require-a-super-bowl-budget-battle\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.carchat24.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/02\\\/CarChat24-football-graphic-SM.jpg\",\"datePublished\":\"2016-02-06T18:41:55+00:00\",\"dateModified\":\"2022-05-01T19:26:39+00:00\",\"description\":\"Every day in car dealerships there is an epic battle for budget, and choosing a quality live chat provider doesn\u2019t have to be as stressful as getting tickets to the Big Game\u2026\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.carchat24.com\\\/blog\\\/chat-best-practices\\\/quality-managed-chat-shouldnt-require-a-super-bowl-budget-battle\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.carchat24.com\\\/blog\\\/chat-best-practices\\\/quality-managed-chat-shouldnt-require-a-super-bowl-budget-battle\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.carchat24.com\\\/blog\\\/chat-best-practices\\\/quality-managed-chat-shouldnt-require-a-super-bowl-budget-battle\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.carchat24.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/02\\\/CarChat24-football-graphic-SM.jpg\",\"contentUrl\":\"https:\\\/\\\/www.carchat24.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/02\\\/CarChat24-football-graphic-SM.jpg\",\"width\":360,\"height\":200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.carchat24.com\\\/blog\\\/chat-best-practices\\\/quality-managed-chat-shouldnt-require-a-super-bowl-budget-battle\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"CarChat24\",\"item\":\"https:\\\/\\\/www.carchat24.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Chat Best Practices\",\"item\":\"https:\\\/\\\/www.carchat24.com\\\/blog\\\/chat-best-practices\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Quality Managed Chat Shouldn\u2019t Require a Super Bowl Budget Battle\"}]},{\"@type\":\"WebSite\",\"@id\":\"\\\/#website\",\"url\":\"\\\/\",\"name\":\"CarChat24 Blog\",\"description\":\"Auto Dealer Live Chat\",\"publisher\":{\"@id\":\"\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"\\\/#organization\",\"name\":\"CarChat24\",\"url\":\"\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/carchat24.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/04\\\/NEW-CARCHAT24-LOGO.png\",\"contentUrl\":\"https:\\\/\\\/carchat24.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/04\\\/NEW-CARCHAT24-LOGO.png\",\"width\":2550,\"height\":878,\"caption\":\"CarChat24\"},\"image\":{\"@id\":\"\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/CarChat24\",\"https:\\\/\\\/x.com\\\/CarChat24\"]},{\"@type\":\"Person\",\"@id\":\"\\\/#\\\/schema\\\/person\\\/b820d0981564534a7b1e1c3a6cdf7bd4\",\"name\":\"Nick\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6983c424b767e35b08cbfcde57bf8297dbf0b2ddd8145e8c8d9a5308623eaea5?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6983c424b767e35b08cbfcde57bf8297dbf0b2ddd8145e8c8d9a5308623eaea5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6983c424b767e35b08cbfcde57bf8297dbf0b2ddd8145e8c8d9a5308623eaea5?s=96&d=mm&r=g\",\"caption\":\"Nick\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Quality Managed Chat Shouldn\u2019t Require a Super Bowl Budget Battle","description":"Every day in car dealerships there is an epic battle for budget, and choosing a quality live chat provider doesn\u2019t have to be as stressful as getting tickets to the Big Game\u2026","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.carchat24.com\/blog\/chat-best-practices\/quality-managed-chat-shouldnt-require-a-super-bowl-budget-battle\/","og_locale":"en_US","og_type":"article","og_title":"Quality Managed Chat Shouldn\u2019t Require a Super Bowl Budget Battle","og_description":"Every day in car dealerships there is an epic battle for budget, and choosing a quality live chat provider doesn\u2019t have to be as stressful as getting tickets to the Big Game\u2026","og_url":"https:\/\/www.carchat24.com\/blog\/chat-best-practices\/quality-managed-chat-shouldnt-require-a-super-bowl-budget-battle\/","og_site_name":"CarChat24 Blog","article_publisher":"https:\/\/www.facebook.com\/CarChat24","article_published_time":"2016-02-06T18:41:55+00:00","article_modified_time":"2022-05-01T19:26:39+00:00","og_image":[{"width":360,"height":200,"url":"https:\/\/www.carchat24.com\/blog\/wp-content\/uploads\/2016\/02\/CarChat24-football-graphic-SM.jpg","type":"image\/jpeg"}],"author":"Nick","twitter_card":"summary_large_image","twitter_creator":"@CarChat24","twitter_site":"@CarChat24","twitter_misc":{"Written by":"Nick","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.carchat24.com\/blog\/chat-best-practices\/quality-managed-chat-shouldnt-require-a-super-bowl-budget-battle\/#article","isPartOf":{"@id":"https:\/\/www.carchat24.com\/blog\/chat-best-practices\/quality-managed-chat-shouldnt-require-a-super-bowl-budget-battle\/"},"author":{"name":"Nick","@id":"\/#\/schema\/person\/b820d0981564534a7b1e1c3a6cdf7bd4"},"headline":"Quality Managed Chat Shouldn\u2019t Require a Super Bowl Budget Battle","datePublished":"2016-02-06T18:41:55+00:00","dateModified":"2022-05-01T19:26:39+00:00","mainEntityOfPage":{"@id":"https:\/\/www.carchat24.com\/blog\/chat-best-practices\/quality-managed-chat-shouldnt-require-a-super-bowl-budget-battle\/"},"wordCount":407,"publisher":{"@id":"\/#organization"},"image":{"@id":"https:\/\/www.carchat24.com\/blog\/chat-best-practices\/quality-managed-chat-shouldnt-require-a-super-bowl-budget-battle\/#primaryimage"},"thumbnailUrl":"https:\/\/www.carchat24.com\/blog\/wp-content\/uploads\/2016\/02\/CarChat24-football-graphic-SM.jpg","keywords":["dealer websites","live chat","managed chat","ROI","Super Bowl","Website Chat"],"articleSection":["Chat Best Practices"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.carchat24.com\/blog\/chat-best-practices\/quality-managed-chat-shouldnt-require-a-super-bowl-budget-battle\/","url":"https:\/\/www.carchat24.com\/blog\/chat-best-practices\/quality-managed-chat-shouldnt-require-a-super-bowl-budget-battle\/","name":"Quality Managed Chat Shouldn\u2019t Require a Super Bowl Budget Battle","isPartOf":{"@id":"\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.carchat24.com\/blog\/chat-best-practices\/quality-managed-chat-shouldnt-require-a-super-bowl-budget-battle\/#primaryimage"},"image":{"@id":"https:\/\/www.carchat24.com\/blog\/chat-best-practices\/quality-managed-chat-shouldnt-require-a-super-bowl-budget-battle\/#primaryimage"},"thumbnailUrl":"https:\/\/www.carchat24.com\/blog\/wp-content\/uploads\/2016\/02\/CarChat24-football-graphic-SM.jpg","datePublished":"2016-02-06T18:41:55+00:00","dateModified":"2022-05-01T19:26:39+00:00","description":"Every day in car dealerships there is an epic battle for budget, and choosing a quality live chat provider doesn\u2019t have to be as stressful as getting tickets to the Big Game\u2026","breadcrumb":{"@id":"https:\/\/www.carchat24.com\/blog\/chat-best-practices\/quality-managed-chat-shouldnt-require-a-super-bowl-budget-battle\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.carchat24.com\/blog\/chat-best-practices\/quality-managed-chat-shouldnt-require-a-super-bowl-budget-battle\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.carchat24.com\/blog\/chat-best-practices\/quality-managed-chat-shouldnt-require-a-super-bowl-budget-battle\/#primaryimage","url":"https:\/\/www.carchat24.com\/blog\/wp-content\/uploads\/2016\/02\/CarChat24-football-graphic-SM.jpg","contentUrl":"https:\/\/www.carchat24.com\/blog\/wp-content\/uploads\/2016\/02\/CarChat24-football-graphic-SM.jpg","width":360,"height":200},{"@type":"BreadcrumbList","@id":"https:\/\/www.carchat24.com\/blog\/chat-best-practices\/quality-managed-chat-shouldnt-require-a-super-bowl-budget-battle\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"CarChat24","item":"https:\/\/www.carchat24.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Chat Best Practices","item":"https:\/\/www.carchat24.com\/blog\/chat-best-practices\/"},{"@type":"ListItem","position":3,"name":"Quality Managed Chat Shouldn\u2019t Require a Super Bowl Budget Battle"}]},{"@type":"WebSite","@id":"\/#website","url":"\/","name":"CarChat24 Blog","description":"Auto Dealer Live Chat","publisher":{"@id":"\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"\/#organization","name":"CarChat24","url":"\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"\/#\/schema\/logo\/image\/","url":"https:\/\/carchat24.com\/blog\/wp-content\/uploads\/2015\/04\/NEW-CARCHAT24-LOGO.png","contentUrl":"https:\/\/carchat24.com\/blog\/wp-content\/uploads\/2015\/04\/NEW-CARCHAT24-LOGO.png","width":2550,"height":878,"caption":"CarChat24"},"image":{"@id":"\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/CarChat24","https:\/\/x.com\/CarChat24"]},{"@type":"Person","@id":"\/#\/schema\/person\/b820d0981564534a7b1e1c3a6cdf7bd4","name":"Nick","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/6983c424b767e35b08cbfcde57bf8297dbf0b2ddd8145e8c8d9a5308623eaea5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6983c424b767e35b08cbfcde57bf8297dbf0b2ddd8145e8c8d9a5308623eaea5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6983c424b767e35b08cbfcde57bf8297dbf0b2ddd8145e8c8d9a5308623eaea5?s=96&d=mm&r=g","caption":"Nick"}}]}},"_links":{"self":[{"href":"https:\/\/www.carchat24.com\/blog\/wp-json\/wp\/v2\/posts\/3690","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.carchat24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.carchat24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.carchat24.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.carchat24.com\/blog\/wp-json\/wp\/v2\/comments?post=3690"}],"version-history":[{"count":1,"href":"https:\/\/www.carchat24.com\/blog\/wp-json\/wp\/v2\/posts\/3690\/revisions"}],"predecessor-version":[{"id":5324,"href":"https:\/\/www.carchat24.com\/blog\/wp-json\/wp\/v2\/posts\/3690\/revisions\/5324"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.carchat24.com\/blog\/wp-json\/wp\/v2\/media\/3693"}],"wp:attachment":[{"href":"https:\/\/www.carchat24.com\/blog\/wp-json\/wp\/v2\/media?parent=3690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.carchat24.com\/blog\/wp-json\/wp\/v2\/categories?post=3690"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.carchat24.com\/blog\/wp-json\/wp\/v2\/tags?post=3690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}