{"id":3553,"date":"2015-09-25T00:35:08","date_gmt":"2015-09-25T04:35:08","guid":{"rendered":"https:\/\/www.carchat24.com\/?p=3553"},"modified":"2022-04-26T18:39:10","modified_gmt":"2022-04-26T22:39:10","slug":"chat-on-dealer-websites-or-text-its-like-an-mma-showdown","status":"publish","type":"post","link":"https:\/\/www.carchat24.com\/blog\/chat-best-practices\/chat-on-dealer-websites-or-text-its-like-an-mma-showdown\/","title":{"rendered":"Chat on dealer websites or text? It\u2019s like an MMA showdown"},"content":{"rendered":"
\"mma<\/a>

Live chat wins the dealer website communication battle by knockout.<\/strong><\/em><\/p><\/div>\n

More and more there is discussion about whether live chat or live texting is best on dealer websites, as there is a heated battle for space web page real estate. We\u2019re in dozens of live chat discussions with car dealers every day, and a number of times each week we\u2019re asked the differences between chat and text communication with auto shoppers. The simple answer is that the differences are epic.<\/p>\n

\"morseSure, text is a two-way conversation, but so was Morse Code. In fact, text messaging technology is nearly a quarter of a century old, becoming mainstream when the number of SMS messages sent exceeded the number of cell phone calls in 2007 \u2013 also the year Apple\u2019s iPhone triggered the smartphone revolution.<\/p>\n

During the early days of cell phones and internet marketing way back in the mid-2000\u2019s, text message communication on websites made sense because you could send and receive a bazillion messages quickly, and they were typically cheap or free. Back then, we watched low-definition fights on television that consisted of boxing or WWF showdowns. At the same time, Mixed Martial Arts, like cellular data use, was in its infancy. Mobile data was pricey, slow, and unreliable.<\/p>\n

A decade later, the tables have turned dramatically. Mobile phone users live in chat conversations with the likes of Facebook, Twitter, Skype, and a pile of secondary chat apps, like WhatsApp, Viber, Kik, and others. And now, users have nearly unlimited data with speeds that rival some broadband connections.<\/p>\n

These massive leaps in technology mean text has to tap out in the website battle with live chat. Here are major reasons why:<\/p>\n