{"id":3540,"date":"2015-09-16T11:04:59","date_gmt":"2015-09-16T15:04:59","guid":{"rendered":"https:\/\/www.carchat24.com\/?p=3540"},"modified":"2022-04-26T18:39:11","modified_gmt":"2022-04-26T22:39:11","slug":"is-chat-killing-your-seo-three-critical-steps-to-protect-your-page-rankings","status":"publish","type":"post","link":"https:\/\/www.carchat24.com\/blog\/chat-best-practices\/is-chat-killing-your-seo-three-critical-steps-to-protect-your-page-rankings\/","title":{"rendered":"Is chat killing your SEO? Three critical steps to protect your page rankings"},"content":{"rendered":"

“…search results for the resources having longer load times can be demoted” <\/strong><\/p>\n

– Google Patent US8645362 B1<\/strong><\/em><\/p>\n

\"Dealer<\/a>

Live chat products that slow page load speeds can hurt SEO – and CAR SALES<\/p><\/div>\n

How much are you paying for SEO services to help improve your search engine rankings? You may be wasting your money! Not because they\u2019re not providing you the services they promise, but because website add-ons may be dragging down your page load speeds – which can hurt your rankings in Google. Some dealers measure their chat success by how many leads it provides. And though sold units are a much better measure, there\u2019s one more that dealers should be EXTREMELY concerned about: SEO<\/strong>.<\/p>\n

We actually learned this critical bit of information from several website providers and dealership digital marketing consultants who shared with us that the carefully engineered code from CarChat24 was the only website chat provider that didn\u2019t have a noticeable impact on page load times. That doesn’t just\u00a0mean that your SEO dollars may be wasted, but ALL of your website investment could be costing you car deals.<\/p>\n

\"GoogleSo can live chat and other website lead generators really kill your search engine rankings? YES! Don\u2019t take our word for it. Just ask Google. In fact, the impact is so direct that it\u2019s part of one of Google\u2019s many patents<\/a>:<\/p>\n

\u201cA search result for a resource having a short load time relative to resources having longer load times can be promoted in a presentation order, and search results for the resources having longer load times can be demoted\u201d<\/p>\n

Essentially, this means that if website add-ons like chat are delaying your page load times, you are directly hurting your search rankings \u2013 and possibly wasting money on your SEO services<\/a>. So it\u2019s possible that no matter how much money you throw at your search rankings, you could really be sinking your own ship. And it appears that recent algorithm updates from Google are putting more weight on page load speeds<\/a> than they had been.<\/p>\n

So how do you protect your page rankings? Here are three key steps:<\/strong><\/p>\n