{"id":2430,"date":"2014-10-07T08:33:51","date_gmt":"2014-10-07T12:33:51","guid":{"rendered":"https:\/\/www.carchat24.com\/?p=2430"},"modified":"2022-05-01T14:56:26","modified_gmt":"2022-05-01T18:56:26","slug":"ok-good-enough-chat-dealer-website-add","status":"publish","type":"post","link":"https:\/\/www.carchat24.com\/blog\/dealership-live-chat\/ok-good-enough-chat-dealer-website-add\/","title":{"rendered":"‘OK’ is not good enough \u2013 with chat or any dealer website add-on"},"content":{"rendered":"
\"Sell

Scientific testing at CarChat24 helps sell more cars through chat<\/p><\/div>\n

We could probably plan a cruise if we got a buck every time a dealership told us their live chat is \u2018OK\u2019. We cringe every time we hear it because we know they\u2019re missing deals if they stick with a so-so chat software or managed chat provider. For us, that begs the question, \u201chow many facets of their store are accepted as just \u2018ok\u2019?\u201d Sales management? Accounting staff? Service personnel?<\/p>\n

What about website add-ons? Is a test drive incentive that doesn\u2019t sell more cars acceptable? How about an SEO program that yields mediocre results? Of course not. Then why settle, especially when as many as 95 percent of customers use the internet to shop for their car (Google<\/a>)?<\/p>\n

At the end of the day, of course dealers want premium services like live chat that help sell more cars, but dealer owners and managers are working with limited budgets and limited time to determine which company is \u2018number one\u2019. Having sat on the other side of the desk, we understand this dilemma. But we also know that the right product CAN move the needle, and our proven track record at CarChat24 with more than a million chat conversations under our belt, we have moved a lot of needles with our scientific approach.<\/p>\n

Here are three questions to ask when considering a managed live chat provider:<\/strong><\/p>\n

    \n
  1. Are your best operators available 24\/7? There are many decent chat companies, but when the sun goes down, so does their support.<\/li>\n
  2. What do you consider a lead? We don\u2019t believe a \u2018request for a chat transcript\u2019 or \u2018what is your phone number in case we get disconnected\u2019 is an opt-in lead<\/li>\n
  3. Do your operators have CarFax<\/a> and Edmunds Data available in their console? These valuable tools are one of many features that set CarChat24 apart from other providers.<\/li>\n<\/ol>\n

    When making more car deals is the priority, not only is top-rated chat the best way to bump sales, but the service and parts departments and CSI can benefit, as well. With this in mind, do you really have to settle for just \u2018OK\u2019?<\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    We could probably plan a cruise if we got a buck every time a dealership told us their live chat is \u2018OK\u2019. We cringe every time we hear it because we know they\u2019re missing deals if they stick with a so-so chat software or managed chat provider. For us, that begs the question, \u201cHow many facets of their store are accepted as just \u2018ok\u2019?\u201d Sales management? Accounting staff? Service personnel?<\/p>\n","protected":false},"author":3,"featured_media":2915,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[39,53,54,64,78,95,99,184],"class_list":["post-2430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dealership-live-chat","tag-247-live-chat-solutions","tag-automotive-live-chat","tag-automotive-marketing","tag-car-sales-leads","tag-chat-leads","tag-dealer-chat-software","tag-dealer-website","tag-why-automotive-live-chat"],"yoast_head":"\n'OK' is not good enough \u2013 with chat or any dealer website add-on<\/title>\n<meta name=\"description\" content=\"We could probably plan a cruise if we got a buck every time a dealership told us their live chat is \u2018OK\u2019. 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