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What You Really Need to Know About Auto Dealer Chat

June 12, 2015 - 1:51 am

Listening for Understanding

In the automotive industry, dealers are often forced to make decisions based upon instinct. It’s natural and for the most part the decision makers at dealerships were able to get to where they are today because they make good decisions. Chat can be a different story, though, because it doesn’t fit within the standard paradigm.

For other segments of the industry, bigger is often better. The advancements that are possible through increased size and more developers means that items such as CRM or websites often have more features when a larger company is making it happen. Chat falls into the category where bigger isn’t always better. In fact, sometimes having to serve multiple masters from OEMs to ad agencies can prevent a larger company from getting aggressive with their development.

That doesn’t mean that small is the right way to go, either. There’s something that can be said about stability, which is why we’re proud to have been growing and serving the automotive industry for so many years. We’re not the biggest, but we’re definitely not the smallest chat provider, either.

Another aspect of auto dealer chat that dealers need to understand is that there is a scientific methodology that should be applied to the development of both the software as well as the implementation process itself. Human nature might pic one particular image as the one they believe will generate the most chats on an auto dealer’s website, but testing through a scientific process is the only way to know for sure which images work the best. We’re proud to have pioneered the process in our industry and we have so much data that we know with a near scientific certainty which images work the best and which ones don’t work very well at all. In nearly all of the cases, the arbitrary image choosing process that many auto dealer chat providers use proves to be opposite of the real scientific results.

The most important thing to remember when selecting an auto dealer chat provider is flexibility. Some dealerships want fully-managed services. Others just want the software. There are even those who want to manage it themselves when they are online but they want us to be the “backup” that takes over chat when the in-house personnel are away from the computer or off for the evening. We can be there whenever you need us to be there.

Finding the right chat provider isn’t always easy, but we take pride in making the decision to go with us as easy as possible.

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