Years ago adding chat to a dealership website was like adding ketchup to fries – a nice add-on, but you could live without it. Nowadays, live chat is as important on the digital marketing menu as the fries themselves. Without it your website strategy is missing an...
Is a bad looking suit better than no suit? Is a bad paint job better than no paint job? Is bad chat better than no chat?
The answer to all these questions is a resounding NO!
We have massive amounts of analytic data that show our chat operators convert more chat leads than even the best dealer operators.
It’s easy for any company to point to their products and say, “it’s a gamechanger.” We’re no different, but we do have one thing on our side that most do not have: the data to back it up. When dealers utilize the proper pro-active...
Just about every dealership in North America has seen a decrease in lead form submissions while seeing an increase in sales over the last year. There are many theories behind this trend: people don’t trust forms, they’re calling instead, they’re more...
There is much more to adding live chat to a dealership website than just grabbing a dime-store variety add-on and hoping to increase leads and sell more cars. Just like an iceberg, the customer-facing portion is a tiny fraction of what it takes to set up a live chat...