Chat tech is for more than just dealership websites
– If your store is paying for live chat or text on your dealer website could be missing a ton of its potential. You see, JUST throwing the icons on your website and following up with the leads isn’t enough. The power of live chat and text is that car dealers can use it across virtually all their digital and so-called traditional marketing channels.
In the case of CarChat24 chat code, there is a URL that dealers may be able to use (in shortened form with bit.ly or another tool like bit.ly/CC24chat), and with our text, there is a dedicated phone number for the dealership.
There are many innovative ways to leverage your chat and text tech even further. Dealers can – AND SHOULD – include their direct text number or shortened chat code in many of the following:
- Email campaigns / Direct mail
- YouTube / Television video ads
- Pandora / Radio ads
- Online / newspaper classifieds
- Social media posts and ads
- Alternate websites and Microsites
Don’t forget text and live chat in the showroom and lot
In addition to all these marketing channels, the lot and showroom are ideal to encourage shoppers to connect with the sales team with live chat and text. Here a few of the ways dealers can post ‘text us now’ or ’24-hour chat’ around the dealership to leverage this offline opportunity:
- Clings or stickers on the inventory
- Include it printed at the entrance with the dealership hours and phone number
- Print on service repair orders or delivery paperwork envelopes (perhaps with a note about complete satisfaction)
Don’t forget CSI
Not only can live chat and text around the dealership be a good way to generate incremental leads, but can also be used as a tool to encourage customers to use these digital channels to contact the dealership if there are any satisfaction concerns.
Live chat and text shouldn’t and doesn’t have to be a ‘set it and forget it’ add-on to dealership website. Its potential can be greatly extended to nearly every marketing channel and customer touch point. Call, chat, or text us today to schedule a quick web demo of CarChat24’s award-winning chat software and live chat support.