Thirty years ago, Marty McFly and Doc started a chain of time travel events in Back to the Future that sent the pair through time to November 1955 and then October 2015. It’s interesting that not a lot changed selling cars in between 1955 and 1985, with many shady sales traits that bred the fear and loathing buyers have toward dealerships today. But internet technology spawned the rise of online car shopping as a means to level the playing field for shoppers.
In Back to the Future II, there was a paradox of technology, with flying cars and hoverboards (not happening), along with video chat (got that), juxtaposed against a fax machine (an F&I legacy technology). I’m pretty sure Marty would have been fired through an email. I’m also pretty sure that shoppers for those flying cars would initiate their sales process with live chat on dealer websites.
As online car shopping continues to transform the industry, managed chat is at the forefront of this technology revolution. Mobile phones in 1985 were generally bolted to a car, and cost thousands of dollars. Mobile technology today puts shopping tools in the hands virtually every shopper, and these shoppers are used to using their phones to message and chat with a half dozen apps or more. So making it easy to use live chat to initiate contact with the dealership is a must.
If dealership website technology is compared to the cars in the Back to the Future movies, website texting is like the underpowered and controversial DeLorean, and our live chat would be the flying cars – the ultimate in technology. Dealers don’t have to guess if live chat works on websites; we have the numbers from over a million chat conversations to prove that we can generate a website form lead bump of 50 percent or more.
That DeLorean is about to blow into town any minute. The future has arrived and it’s time to get chat on your dealership website. Contact us today to schedule a demo!