Convenience is one big reason
Selling to millennials becomes more important every day and live chat on dealer websites is a must to connect.
According to this Forbes article, 87 percent of millennials use two to three different tech devices each day. The article also says that they review blogs before making a purchase decision and that advertising is wasted on them. One thing for sure is that dealers will need to continue to adapt to connect with emerging technologies.
Live chat bridges the gap between the dealer and shopper, regardless of the internet device. Personal computers, tablets and iPads, and smartphones are all ideal to connect with shoppers via chat. In fact, a Software Advice study shows that 18 to 34 year-olds survey respondents would rather chat than use the phone. Convenience and no hold times were two of more significant the reasons noted.
Chat not just for millennials
While more than half of those in the survey who are millennial age said they have used live chat, the number was still 27 percent for those 35 and older. That means that no matter which demographic dealers hope to reach through their website, there is no question live chat is a key way to connect.