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CarFax Integration is a Win-Win for Everyone in Chat

October 1, 2014 - 12:45 am

When your website visitors initiate a chat, they’re usually looking for the answer to a question or two that they cannot easily find on the website. As important as it is to give them the answers that they seek, even more can be accomplished when you utilize chat to answer the questions they haven’t asked yet.

This is one of the most powerful ways that CarFax integration with our chat software gives dealers an opportunity to earn the lead right there in the chat interface. Let’s say you have a customer looking at a particular vehicle. They might ask if it’s available, if the listed price is your best price, or any of a long list of questions about the vehicle itself. CarChat24 software makes it very easy to answer most of those questions, but so do other chat providers.

The CarFax integration can make a big difference. As they’re looking at a particular vehicle, imagine being able to offer to pull the CarFax right there in chat and then to be able to send it directly to them through the chat interface. This is a value add that you give to the customer; the vast majority didn’t even know that it was possible to do it this way. They might have wanted to see the CarFax, but when you proactively offer it to them and give them an easy way to see it without having to disengage from chat, it’s a win-win across the board.

They’re happy because they got what they wanted and then some. You’re happy because you have an added opportunity to earn the lead by asking them for their contact information. This is something you can’t easily do on the phone and waiting between email replies can make a simple conversation stretch for hours, even days. By integrating it directly into our chat, we’ve made it easier for everyone.

Check out this video that talks about our CarFax integration as well as our integration with Edmunds. Between the two, you’ll have enough data to make your website visitors happy when they initiate a chat with you.

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