Sagging sales mean 24-chat is best way to boost website sales
Dropping sales and growing factory incentives point to a more challenging car sales landscape, and adding quality chat from CarChat24 is the best way to boost leads from dealership websites. The Wall Street Journal shared J.D. Power data that incentives are the highest point since the beginning of the epic recession in the late 2000s.
“Industry competitors spent nearly $400 more on incentives per vehicle on average in September compared with a year earlier, and incentives of $3,888 per-unit sold on average topped the prior incentive-spending record for a single month set in December 2008, according to J.D. Power. The last time incentives-per-unit were this high, GM and Chrysler were appealing to Congress for bailouts and sales across the industry were sinking.” – Wall Street Journal
With sales in many stores flat or even dipping a bit the instinctive management move may be to actually cut the budget for chat. Dealers handling chat on their own or opting for a bargain vendor (or no chat at all) may feel like they are saving a bunch of cash, but at what cost?
If quality 24-hour chat can boost existing chat lead counts by double or triple or more, where is the savings? (Unless average gross profit is under a grand a copy…in that case there are bigger problems to address first) In an era when factory CSI, social media discussions, and dealer reviews are so critical for business success, quality live chat with operators available 24/7 is a must. The ability to communicate with shoppers and existing customers around the clock about vehicle sales, service appointments, and CSI issues can’t be understated.
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